4 EXAMPLES OF ARTIFICIAL INTELLIGENCE IN MARKETING

https://www.emarsys.com/en/resources/blog/ai-marketing-examples/

Artificial Intelligence (more precisely narrow artificial intelligence) is here and is quickly being adopted by law firms and other businesses to help with a variety of needs.  This article discusses four ways artificial intelligence is being used in marketing.  

This recommended reading is important in Legal Tech, because lawyers need to understand the privacy implications of using artificial intelligence in some of the ways described in this article.  A lawyer who understands legal technology is better equipped to advise his or her clients. 

Additionally, law firms are businesses too, and that's okay.  Marketing is a necessary task to acquire more clients.  The information in this article explains uses for AI in marketing that in some cases are adaptable to marketing a law firm.  

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